- Joan Rivers

 "Knowing Kennedy is knowing that he practices every point and idea he shares. The results are outstanding for those who listen and act."

- Herb True, professor of management
College of Business Administration
University of Notre Dame

"In 1993, I attended Peter Lowe's Success day in St. Paul, MN. I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participate in, I had not developed any type of follow-up of my own. Using your system, I did so and am very pleased with my results. I tripled my sales results and increased my referrals by 100% based on what I've learned from you. Thank you!"

- Karen Popken
Mary Kay Independent Senior Sales Director
Apple Valley, MN

"140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without the one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."

- Joe Polish
Piranha Marketing, Inc.

- Raymond Aaron
Toronto, Canada

- Doug Nielson
The Big-O Book, Market Innovators
Omaha, NE

"I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit."

- Doug Hinton
Seacoast Equities Inc.
La Mesa, CA

"Ever since I first saw you speak and bought your materials, my life has changed for the better. My selling was pathetic! My attitude was pitiful. My income decreasing. NOT ANYMORE. My selling is great - I just closed the largest single order in my division history; $1,472,050.00! My earnings have increased by 159%."

- Joe Gedymin
Oconomowoc, WI

"The "Mega System For Speakers" would be a bargain at twice the price. It is an absolute must for people who are serious about the business side of speaking."

- Ken McCarthy
Marketing Solutions
San Francisco, CA

"The Mega System is excellent. It was like a breath of fresh air to hear you expose the nonsense about career speaking."

- Judith Zabalaoui, CFP
Metaire, LA

"I've been speaking for profit for a number of years. Two things hit me right away (about your Mega System For Speakers): first, how much easier and more profitable my speaking business could have been if I would have had Dan's information to begin with. Second, how putting just a few of these proven techniques into action will substantially increase my bottom line this year - and for many years to come."

- Bob Serling
Stratford Marketing Group
Studio City, CA

"If you want to make waves, go to Harvard and get your Ph.D.. If you want to make money, get your Ph.E. - run to your nearest bookstore and get Kennedy's new book- it's a four year course in Entrepreneurship."

- Al Ries
Co-author of "22 Immutable Laws of Marketing"

"I've used a lot of your ideas, with the latest success wrinkle being 'your choice'& I created three levels of packages& I've had a near 75% up-sell from $2.95 to $50.00 on my recorded message!"

- Mark Smith
Expert In Trade Show Selling
Colorado Springs, CO

"...what this all comes down to, Dan, and that I want to thank you from the bottom of my heart. I have spent hundreds, maybe thousands of dollars with you over the past couple of years and here I am thanking you for it! I can honestly say that I have made well over 20 times the investment with your information. It's all straightforward, "no BS", real."

- Michael J. Mendenhall
Monterey, CA

"I'm the mortgage broker in Ottawa you may or may not remember. I've been using your 'stuff' for about 3 years we are getting about 400 calls - are you sitting down? - a day! Thank you."

- Grant King
Ottawa-Carleton Mortgage
Canada

"I am one-third of the way through The Ultimate Information Entrepreneur and almost done with the Conference Tapes - both have been terrific! The information is very valuable and has re-stimulated my thinking about how to promote my business and products."

- Steve Miller
The Adventure Of Trade Shows
Federal Way, WA

"Dan Kennedy is a lean, mean information selling machine. His amazing business blueprint, The Ultimate Information Entrepreneur, gives you more useful, wallet-fattening secrets than 10 other books. Reading it is like getting a master's degree in how to profit from today's information age economy. Just one idea I took from one page out of Dan's Manual paid me back over $10,000.00 almost instantly. I simply can't recommend this highly enough. It's worth ten times the price."

- Mark Nolan
Financial Freedom Association of America
Citrus Heights, CA

"I don't think I would have bought your book (The Ultimate Information Entrepreneur) if it wasn't for your almost hypnotizing copy. If I hadn't, it would have been my loss. It's worth a lot more than it's price. And Dan, if you can produce something like that, you are worth whatever you charge."

- Alan Shawn Feinstein
The Feinstein Foundation
Cranston, RI

"I have purchased thousands of dollars' worth of Dan Kennedy's books, tapes, newsletters, special reports and have had him speak at two of my Marketing Boot Camps held for the photography industry. His wealth of business-growing ideas have helped me grow personally and professionally - and directly added no less than $336,000.00 to my sales last year."

- John R. Hartman
President, Contemporary Photography
Stevens Point, WI

"We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information."

- Julie Wyrick
Missouri Small Business Development Center

"Dan Kennedy is directly responsible for my selling over $500,000 books and videos."

- Darrel Montero
Phoenix, AZ

"To my speaking colleagues: I've said it before and I'll say it again - there is no one who knows more about the real world of speaking than Dan Kennedy. When it comes to knowledge of how to organize, market, sell and build products and services at a profit, Dan Kennedy has no equal. For over a decade, I have utilized Dan's ideas in my own speaking, training and consulting business. As a consequence, we have been fortunate enough to show consistent growth and continue to do so. I recommend Dan's services highly."

- William T. Brooks, CSP, CPAE, CPCM
The Brooks Group
Greensboro, NC

"Switching from traditional advertising to Kennedy marketing methodology saved my butt . . .I am President of a 10 year old firm which deals in high tech equipment for the bio-pharmaceutical industry. We were struggling and surviving the first few years, but a downturn in our industry put us in a tailspin, and our investors withdrew support. In early 1994, we cancelled all our regular advertising, mail, beginning with just 2400 names. Our business has grown by leaps and bounds, revenues quadrupled, we're now THE leader in our category, and other companies are even asking us to do their marketing. I buy everything Dan offers."

- Tom Hoobyar

"Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling!  I'm now being referred to as 'one of North America's top sports artists' who's paintings belong to a dozen superstar athletes.  I have an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994.  Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill's.  You're a lifesaver!"

- Katherine Allen
Ottawa, Ontario, Canada

 "In 1992, we almost went under.  Our sales were $735,000.00.  I sat down and wrote a 4 year plan in which I forecasted a 100% increase over the 4 years, with total annual sales the 4th year of $1.5 million.  Frankly, I thought it was wishful thinking.  If you possibly remember, I stayed after the 'Success 1994' event at Exhibition Coliseum in Toronto and thanked you.  I told you of my success in the past 1-1/2 years with faxing flyers, but admitted that I had no other ideas on how to increase sales - until I listened to your presentation.  I knew the FAX marketing would not last. (It tends to annoy people....the effect was more negative than positive.)  Using your ideas, the very first mailing I did was to 1,655 companies in western Ontario.  The sales we made from the first mailing exceeded $250,000.00.  We have been mailing an average of 400 envelopes each week.  Our total sales the 4th year from my 1992 planning were $2.5 million....a 340% increase from 1992.  And profitable.  Thank you Dan Kennedy."

- Don Gordon
President
SWL Crane & Hoist LTD.

"Although this thank-you gift is long overdue, I hope it expresses my gratitude for what your books, tapes and newsletters have done to improve not only my business, but my entire life.  You may recall meeting my younger brother, Mike, at your Orlando Seminar.  Mike, unlike me, had little exposure to your work, although I had often shared your principles with him.  He left Orlando 'a changed man'!  Not only has his main business substantially improved, but he has 'gone on a tear' with our Alpine air purification business."

- William James Lee
President
Friends For Life Marketing

"As a result of studying your ideas, I have taken a product that I had invested years and over $100,000.00 in, that was dead in the water, and completely, as you say, 're-invented' it, taken it directly to consumers with your kind of advertising, and began making money the very first month.  If I stay at the current pace, I'll have all my debts paid off and be running a profitable business in just four more months.  I once spent $15,000.00 with a big advertising agency and got bupkus for it.  I've spent less than $1,500.00 with you and am making a fortune."

- Carol Van
CEO
Innovations, L.L.C.

"He put us in the high-priced seminar business.  Showed us how to leverage a yearly marketing campaign we were already doing successfully into about 30% more profits.  His impact on our business has been enormous."

- Greg Stanley
Whitehall Management

" . . . well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."

- Thomas W. Duffy
Stow, OH

 "As a professional copywriter, I create mailings for some of the top publishers in the country.  Yet on these tapes, I've found tons of great techniques and ideas for increasing response that I've never heard anywhere else.  Not even from Dan, until now."

- David Deutsch
Direct Mail Copywriter
Midlothian, Virginia

 "There is no more important business skill than the ability to write copy that gets people to respond.  That's why I dropped everything and flew across the country to attend Dan's Advanced Copywriting Seminar.  I knew I'd learn new strategies from Dan that would translate into thousands of dollars of added income.  I'll endure a 5-hour coach-class flight, a lumpy hotel bed and lousy food to make that happen!  The seminar was tremendous.  I'm usually happy to come away with just one or two good ideas from a session like this.  Well, I took 16 pages of detailed notes and there are money-making ideas on just about every line... worth at least $20,000.00 to me."

- Victor Urbach,
Optran Corporation
New York

"Dan Kennedy's Copywriting Seminar was a career-enhancing experience for me.  Though I've been a student of copywriting and a copywriter myself for several years, Dan brought the whole thing together in an extraordinarily easy to understand and easy to implement way.  Dan gave me more than I expected to get - it was absolutely a remarkable conference!  I constantly see financial returns from applying what I learned at the Copywriting Seminar in my own business.  Every time I send out a direct-mail piece, I get more significant return on investment, more profit, and I have greater confidence in every bit of copywriting I ever do, thanks to what I learned from Dan at the conference.  This has already meant thousands of EXTRA dollars in my pocket in the short time since the conference, and no doubt will mean tens of thousands of EXTRA dollars in my pocket this year, and hundreds of thousands of dollars EXTRA in the years ahead!
Though I attended the conference live, I was anxious to purchase the video and audio tapes from it as well.  I have re-watched and re-listened to the tapes on multiple occasions already, and will continue to use them over and over again.  I love these tapes!  I learn so much every time I review them -- it's almost like I wasn't at the seminar live because I'm able to learn so much new "money creating stuff" every time I watch and listen.  The tapes are so easy and fun to review because they are so entertaining while being highly instructional at the same time.  Dan has a great sense of humor, and incredible experience and insight that make him awesome to learn from.  As far as I'm concerned, Dan is the man!"

- Tim Paulson
Gilbert, Arizona

 "I have read all of Dan's books, have purchased his Magnetic Marketing program and the whole Power Points series, have attended numerous seminars, even paid thousands of dollars to join his Platinum Inner Circle Group.  One would think that I would have learned everything Dan has to say by now.  But after viewing Dan's Copywriting Seminar In-A-Box, I can honestly say that I've been introduced to hundreds of new ideas that I know will make me thousands of dollars.  I've already implemented lots of them.  You don't have to be a great copywriter to be a great direct response marketer.  Dan makes it so easy for you by giving you the world's greatest templates, and then, backing them up by injecting his own, easy-to-use ways to interpolate them for your own use.  I have literally watched and re-watched the video tapes of the seminar, each time picking up at least one new idea that I can use that day.  In fact, I've made a routine of popping one of the videos into the VCR each morning while I run on my treadmill!  After thirty minutes, I've gotten my workout for that day done, and I've thought of at least one way to improve my pulling ratios.  My only complaint is that I'm tired of seeing Dan in that same suit."

- Reed Hoisington
Midstate Financial Services
Fayetteville, NC

"During one of the last hot seats and the end of the second day, Dan gave some advice on how to systematically ask for referrals using direct mail on an ongoing, daily basis.  I decided to take the advice he gave the other business owners and use it for one of my own businesses.  Consequently, in the last three months our referral business has increased by 24%, putting an additional $23,275 of income into the bank.  This example is just one of the many little golden nuggets of information you get when you attend a Dan Kennedy Seminar.  You can't possibly do them all.  My advice is to take the top three you know you can implement in the next 60 days and go make your own small fortune."

- Chauncey Hutter, Jr.
Real Tax Marketing, Inc.
Charlottesville, Virginia

"After studying copywriting for years and years, I was sure I had seen and heard it all.  I was wrong!  The Dan Kennedy's Copywriting Seminar introduced me to at least a half dozen new insights and techniques that will almost certainly double my profits in my business this year.  I'd be missing out on tens of thousands of dollars if I hadn't attended this seminar.  Thanks a million!"

- Peter Louis Kacynski
Springfield, MA

"I've been exposed to many different resources for copywriting but never have I attended a seminar that defines easy ways to use "clicks" which are the key pieces in any advertising piece to get people to respond.  Now I can go through my marketing pieces and see what's missing, and clearly see what "clicks" to add.  As a result, I've increased my sales from just one sales piece by 3% which has added an additional $6,000 in sales so far this year - I anticipate this one small portion of this seminar will add an additional $30,000 in sales alone before the year ends.  I greatly anticipate applying everything else I learned.  This seminar is a must for any person involved with marketing or advertising."

- R.D. Skinner
President, Piranha Marketing for PCOs
Albuquerque, NM

"The information you gave us at your Copywriting Seminar has DRAMATICALLY INCREASED OUR SALES AND PROFITS!  As you know, we've been active players in the world of Direct Response Marketing for over 10 years….And we thought we'd heard everything there was to hear.…But we were dead wrong!  We left Phoenix on Friday afternoon with dozens of powerful strategies that we couldn't wait to put into our up-and-coming promotions.  And, the first promotion we wrote when we got home was the single most powerful sales letter we ever produced in the history of our company!  The results were phenomenal!  We took in over $1,895,000.00 (yes, almost two million dollars!!!) on this single promotion!  It all came rushing in like a raging river over a 30-day period between December 5th and the first of the New Year!  And we wrote this history-breaking sales letter right after we left your Seminar using your techniques!  I know in my heart that we would have NEVER achieved EVEN HALF of this response had it not been for all the awesome tips, tricks, and strategies we discovered at your Seminar!"

- Eileen and T.J. Rohleder
M.O.R.E. Inc.
Goessell, Kansas

"I think the most important things I got were Dan's formulas - there it is, you can't go wrong, just follow the formulas.  There was also a period of several hours where I was in copywriter's heaven because we reached a point where I felt like - ahh - we're inside Dan's mind."

- Michael Jans
Insurance Profit Systems, Inc.
Vancouver, WA

"This is my fourth pilgrimage here in the last three years, and every time I come it changes for me, but I learn more and more.  I've gone from taking notes - I've got volumes of notes - but what happened to me these last two days is four or five marketing campaigns have just written themselves into my spiral notebook, so the work is done and all I have to do is go back and put the work into motion."

- Terry Hunefield
REMU
Oceanside, California

"With the checklists and manuals Dan gave us, instead of me having to go through my six bookshelves and seven boxes of marketing materials, I now have everything summarized for me in one place, so I know I've at least, without even starting yet, cut my copywriting time in half."

- Jim Fleck
HPS, Inc
Schaumburg, IL

"No one knows more about Direct Response Marketing than Dan Kennedy.  When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience.  He doesn't guess.  He has been there, seen it, or done it before.  This real-like knowledge is worth thousands of dollars.  When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work.  I want to come out of the gate with a strategy that will make money.  I don't need any more experience.  Dan has helped me do this!"

- David Lupberger
Silver Spring, MD

"Previously, it took me weeks… sometimes even months… to write a direct response sales letter.  I dreaded the process.  But after investing in Dan Kennedy's Copywriting Seminar and using the techniques he taught, I'm creating sales letters in a tenth of the time (sometimes just a few hours!) and my response rates are at an all-time high.  Thanks Dan!"

- Josh Bezoni
Golden, Colorado

"My name is John Alanis.  A few years ago, my art business was in so much trouble I was forced to move from my tiny apartment into the front office space of my warehouse.  I had no clue about how to sell my art until I discovered Dan Kennedy.  Using his strategies, I got one of my art pieces into a large mail order catalog, selling 4,447 of them in only 18 months, resulting in $171,209.50 in income.  And…since implementing Dan's methods, my mailings to my customer list have returned a minimum of 2.89 times cost all the way up to a 9.07 times cost.  I have attended many of Dan's seminars, and invested in his information products, each returning hundreds of times more than I paid for it.  To be truthful, I didn't think Dan's information could get any better.  I mean, how can you improve on top notch?  Then I attended Dan's Copywriting Seminar.  To say I was blown away is an understatement.  I got hot idea after hot idea - any one of which will add hundreds of thousands of dollars to my bottom line…with no extra cost or investment.  For example, one idea I got was to add "impulse items" to my order form.  Guess what?  I tried it on a Valentine's Day mailing and…27% of people circled the impulse items, adding an average of $11.79 per person responded to my sales.  This was money I would have missed out on had I not attended Dan's seminar…yet I can use this idea for the rest of my career.  I've listened to the tape set three times, and each time I get incredible new ideas.  In fact, I had to pull off the road just a few days ago and write down an idea that popped into my mind while listening to the tapes again - give a free sample of my work away to gift shop owners to get them to order more stuff.  How much money will this make me?  Thousands?  Hundreds of Thousands?  Millions?  I don't know for sure, but I do know if I hadn't gotten Dan's Copywritng Seminar, I would have never gotten this idea.  If you buy one information product this year, then it should be Dan Kennedy's Copywriting Seminar.  If you are in business or thinking about going into business, then I'll be quite frank with you: you can't live without this information.  The information in there can be the difference between surviving and prospering, between seeking out a living or making a fortune.  If I hadn't discovered Dan Kennedy, I have little doubt I'd be slaving away at some job I hated, my business little more than a memory.  The best advice I can give?  Get Dan's stuff immediately: and start with his Copywriting Seminar."

- John Alanis
World Famous Artist
Art Of Steel, Inc., Texas

"Per your advice, I replaced the large logo and company name that dominated my old Yellow Pages ad with the simple bold headline you suggested.  Ad response has increased ten-fold.  That one 10-minute phone call with you, on June 4th, 1998 at 2:00 P.M. St. Louis time was the single most important phone call of my business life." 

- Rex W. Beckham
Welded Roof Systems, Missouri

"I have learned more about marketing from you in 9 months that all of my 22 years of business experience.  Throughout my career, I have never been exposed to marketing materials that are as effective as yours."

- Saul Cohen
CLU, ChFC
New York

"I haven't learned as much since Brenda Dillon took me behind a tobacco barn when I was 13 years old."

- Bobby Wallace,
Dollars & Sense Services
Florida