Should you be on the search engines?
One question I frequently get concerns getting your website on the search engines. Many people have the fantasy that all they have to do is submit their site to the search engines, wait a few days, then a bazillion visitors show up to their website and they get rich. A lot of people have been sold high dollar search engine submission systems based on this story, only to discover it was all a bunch of hot air.
While I am not a search engine expert by any means, I am a member of a high dollar Search Engine Optimization (SEO) coaching program for one of my websites that sells a consumer product, so I do have a familiarity with them. Today I'm going to print a question about search engines, and then give you my honest answer as applies to most of you.
Mr. X:
I have a website that isn't yet listed in the search engines. I need to at least be on Google and Yahoo.
How does a person get listed on a major search engine?
Is there more then one way to do this?
I am curious to hear your reply.
Mr. Mystified
P.S. Please keep the good tips and experience that you share coming. They (your answers) are practical and very useful. Thank you for sharing them.
Mr. X: Glad you like the tips, be sure to keep reading them.
Getting listed is actually very easy. Many high traffic websites sell text links for very cheap. Many of these sites (such as the
blogs) are updated daily, some even hourly, so the search engines constantly index them. If you buy a link on a site where the content is updated frequently, when the search engines index the updated content, they'll follow the link to your page, and you'll be in the search engines.
That being said, getting high rank in the search engines is an extremely competitive and complicated task for the average person.
How Google operates is different from how Yahoo operates, and so on and so forth. Google for example puts a lot of weight on "incoming links," while Yahoo puts a lot of weight on your "title tag." If terms like "keyword density," "meta descriptions," "alt-tags," "title tages," "page rank," and other things are confusing to you, I'd recommend other, easier marketing methods until you've mastered those and are ready to tackle the search engines. Also, keep in mind the search engines are a more consumer oriented media than business oriented. If you have a company that sells high speed switching devices to large manufacturing companies, being on the search engines is not going to help you. Now, if you have a product to sell to golfers, the search engines are a viable marketing strategy for you because there are a ton of golfers searching online.
So, my advice for ALMOST everyone reading this is, master other forms of media before you tackled the search engines. If you want traffic to your website, the easiest way is to just pay for it--the smartest way is to joint venture with someone who has an email list of highly responsive customers.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
While I am not a search engine expert by any means, I am a member of a high dollar Search Engine Optimization (SEO) coaching program for one of my websites that sells a consumer product, so I do have a familiarity with them. Today I'm going to print a question about search engines, and then give you my honest answer as applies to most of you.
Mr. X:
I have a website that isn't yet listed in the search engines. I need to at least be on Google and Yahoo.
How does a person get listed on a major search engine?
Is there more then one way to do this?
I am curious to hear your reply.
Mr. Mystified
P.S. Please keep the good tips and experience that you share coming. They (your answers) are practical and very useful. Thank you for sharing them.
Mr. X: Glad you like the tips, be sure to keep reading them.
Getting listed is actually very easy. Many high traffic websites sell text links for very cheap. Many of these sites (such as the
blogs) are updated daily, some even hourly, so the search engines constantly index them. If you buy a link on a site where the content is updated frequently, when the search engines index the updated content, they'll follow the link to your page, and you'll be in the search engines.
That being said, getting high rank in the search engines is an extremely competitive and complicated task for the average person.
How Google operates is different from how Yahoo operates, and so on and so forth. Google for example puts a lot of weight on "incoming links," while Yahoo puts a lot of weight on your "title tag." If terms like "keyword density," "meta descriptions," "alt-tags," "title tages," "page rank," and other things are confusing to you, I'd recommend other, easier marketing methods until you've mastered those and are ready to tackle the search engines. Also, keep in mind the search engines are a more consumer oriented media than business oriented. If you have a company that sells high speed switching devices to large manufacturing companies, being on the search engines is not going to help you. Now, if you have a product to sell to golfers, the search engines are a viable marketing strategy for you because there are a ton of golfers searching online.
So, my advice for ALMOST everyone reading this is, master other forms of media before you tackled the search engines. If you want traffic to your website, the easiest way is to just pay for it--the smartest way is to joint venture with someone who has an email list of highly responsive customers.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
