Q and A with Mr. X
I got a pretty good marketing question over the weekend, dealing with getting started fast on the internet. It's something that should apply to everyone, so I'm going to answer it today.
Dear Mr. X
I'm about to launch a brand new website with a
friend of mine and was wondering if you could
please point us in the right direction for creating
immediate traffic for our website.
We need something that can create immediate
traffic for our website.
Do you know of any good (proven to work)
resources or services with a successful
track record that can assist us with this
endeavor?
We have a budget of about one grand but neither
one of us have any time for trying to setup JVs,
google adword campaigns, submitting articles or
anything else that may be time consuming.
So, if you know of any resources we can pay to
help get us started, we would really appreciate
this information.
Thank you,
Clifford J.
P.S. Once we get started we'll keep you posted on
our progress if you're interested.
Mr. X: Clifford, thanks for the great question. The first thing I would do is carefully look over your website, and make sure it has strong copy. Traffic is easy to get, but you have to be able to convert that traffic to sales, or your marketing efforts will be all show and no dough.
Once you're certain you have good, strong copy, you want to look for websites that have visitors who are already interested in what it is you have to sell. If you have a golf product, you want to look at golf websites, not bowling websites.
While strong copy is very important, QUALIFIED traffic is even more so. It's very easy to get a lot of lookers to your website, but buyers are different.
What'd I'd suggest you do is look for websites that sell text links, and already have a lot of direct response advertisers. Then I'd test one for as cheap as possible, for a week or so to see what happens. If that works, then look for other sites, then move up to buying bigger and bigger banners on those websites.
How much you pay for your advertising is what will make it work or not. You should negotiate the best deal possible up front, then re-negotiate it after the first run based on the numbers. Let the ad rep you deal with know you'll be a long term advertiser with them IF your numbers work.
If not, you won't be able to advertise and he or she will have to sell someone else. They're usually open to working with you, although some of them are dumber than dirt. Usually a month or two of no ad renewals will make them smarter.
With all that being said, there is an advertising network you should check out. It's called Ad Brite, and what they do is sell text links on a lot of different sites. You can check out a bunch of sites at once, and then run small test ads at the same time on the ones you like, for pretty cheap. Their website is:
www.adbrite.com
Again, you must test all these websites very carefully--some will work, some will not. I've run across a few where I've gotten thousands of visitors, but no sales--they were all lookers. You want to advertise on sites where buyers go, and avoid the lookers.
Traffic is meaningless, net profit--and customers--is where it's at.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
Dear Mr. X
I'm about to launch a brand new website with a
friend of mine and was wondering if you could
please point us in the right direction for creating
immediate traffic for our website.
We need something that can create immediate
traffic for our website.
Do you know of any good (proven to work)
resources or services with a successful
track record that can assist us with this
endeavor?
We have a budget of about one grand but neither
one of us have any time for trying to setup JVs,
google adword campaigns, submitting articles or
anything else that may be time consuming.
So, if you know of any resources we can pay to
help get us started, we would really appreciate
this information.
Thank you,
Clifford J.
P.S. Once we get started we'll keep you posted on
our progress if you're interested.
Mr. X: Clifford, thanks for the great question. The first thing I would do is carefully look over your website, and make sure it has strong copy. Traffic is easy to get, but you have to be able to convert that traffic to sales, or your marketing efforts will be all show and no dough.
Once you're certain you have good, strong copy, you want to look for websites that have visitors who are already interested in what it is you have to sell. If you have a golf product, you want to look at golf websites, not bowling websites.
While strong copy is very important, QUALIFIED traffic is even more so. It's very easy to get a lot of lookers to your website, but buyers are different.
What'd I'd suggest you do is look for websites that sell text links, and already have a lot of direct response advertisers. Then I'd test one for as cheap as possible, for a week or so to see what happens. If that works, then look for other sites, then move up to buying bigger and bigger banners on those websites.
How much you pay for your advertising is what will make it work or not. You should negotiate the best deal possible up front, then re-negotiate it after the first run based on the numbers. Let the ad rep you deal with know you'll be a long term advertiser with them IF your numbers work.
If not, you won't be able to advertise and he or she will have to sell someone else. They're usually open to working with you, although some of them are dumber than dirt. Usually a month or two of no ad renewals will make them smarter.
With all that being said, there is an advertising network you should check out. It's called Ad Brite, and what they do is sell text links on a lot of different sites. You can check out a bunch of sites at once, and then run small test ads at the same time on the ones you like, for pretty cheap. Their website is:
www.adbrite.com
Again, you must test all these websites very carefully--some will work, some will not. I've run across a few where I've gotten thousands of visitors, but no sales--they were all lookers. You want to advertise on sites where buyers go, and avoid the lookers.
Traffic is meaningless, net profit--and customers--is where it's at.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
