Has "distractibility" doomed your business?
As many of you guys know I am a huge fan of Bill Parcells, the coach of the Dallas Cowboys. Parcells talks a lot about players who are "distractible" and how they can bring a football team down.
What happens is a "distractible player" starts looking at everything else going on around him, and doesn't focus on the task at hand. Because his focus is off for just a second, the other team gets a big play, even a score. Football is a game of inches and seconds, and losing focus even for one second can cost a team big time.
The same thing applies to people in business, and in fact is one of the number one reasons for failure. A distractible businessperson runs off chasing every so-called profit opportunity instead of focusing on building their core business. What happens is, the core business is neglected, nothing is built, and the "chased opportunities" either don't pan out or take far more time, energy and effort than was ever anticipated.
One of the most profitable abilities a business owner can have is the ability to say "NO!" to short term opportunities that take away from their strategic focus. The ability to think long term and make decisions based on the achievement of long term business goals is what separates the average business owner who struggles along year after year hoping and praying that the next opportunity is the "big one," from the wildly success business owner who has carefully and methodically built his or her business by making decisions on whether or not opportunities contribute to their final outcome.
So if you want to get rich, stay focused, and don't get distracted.
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
What happens is a "distractible player" starts looking at everything else going on around him, and doesn't focus on the task at hand. Because his focus is off for just a second, the other team gets a big play, even a score. Football is a game of inches and seconds, and losing focus even for one second can cost a team big time.
The same thing applies to people in business, and in fact is one of the number one reasons for failure. A distractible businessperson runs off chasing every so-called profit opportunity instead of focusing on building their core business. What happens is, the core business is neglected, nothing is built, and the "chased opportunities" either don't pan out or take far more time, energy and effort than was ever anticipated.
One of the most profitable abilities a business owner can have is the ability to say "NO!" to short term opportunities that take away from their strategic focus. The ability to think long term and make decisions based on the achievement of long term business goals is what separates the average business owner who struggles along year after year hoping and praying that the next opportunity is the "big one," from the wildly success business owner who has carefully and methodically built his or her business by making decisions on whether or not opportunities contribute to their final outcome.
So if you want to get rich, stay focused, and don't get distracted.
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
