Another excellent question... Part 1
I received a really good question from a beginning information marketer, the answer to which everyone can benefit from. Here we
go:
Hello,
I am a first year information marketer. I also HAVE to bootstrap my operation. There really isn't a choice.
I have just sent out a direct mail campaign test that felt like a grenade going off in my hand. The list that I rented, was terrible at best. The list broker was recommended from a lot of direct marketers. I guess this why you should use SRDS first! The list broker I cannot blame...but the list sucked.
I tested 4 different offers(1250 each) and was expecting a much better response %, but I am NOT going to give up. I guess I hate to give up on something that I know (if done correctly) can build fortunes. This is an expense 'test', but now I am looking at what didn't work(making mental and written notes), and moving on. I know that if I keep learning the rules of direct marketing/internet marketing, eventually I will succeed.
I don't know about most people, but I have never gotten rich over night. I won't say it never will. But it didn't happen yet. Sometimes it is a real struggle to try to make it to the next day with all of the bills coming in.
Progress is moving forward. I currently am doing a Google Adwords campaign. Learning and tweaking another medium. There is alot to learn in information marketing. It is kind of going to school again...but instead of grades, it reflects your back account.
Working on my A+ grade,
Mr. Ehn
P.S. Giving up too soon on your goals is the worst thing that you can do.
Mr. X. First off, let me say congratulations for taking action, AND for getting your teeth kicked in the first time. Hopefully they will the second time, maybe even the third time too! No, I'm not trying to be funny here--the worst thing that can happen to any beginning direct marketer is to be successful out of the gate.
Why? Because that person then expects direct marketing to always be that way, and doesn't know what to do when they run into a bad list, which happens more often than not.
When you get a few failures under your belt, and realize the world hasn't caved in, and that you just move onto the next one, that's when you're emotionally ready to deal with this business, and emotionally ready for success. It's vitally important to emotionally remove yourself from all campaigns, good or bad.
Everything is a test with results, and that's it. There's no failure, no success, just results, and you make your decisions from that. Celebrate when you put money in the bank and keep it, but don't get emotionally involved in campaigns.
I knew a guy who was successful out of the gate and made six million dollars in two years. He was at the right place at the right time, and he thought it was always like that. He spent his money like it was water, and a year later he was deep in debt. He was in a funk for awhile, but pulled himself out and started over, this time being much more careful with his money. This time, he'll stay rich.
As you get more successful and start to invest in multiple campaigns at once, you'll have some that stink, some that are mediocre, and one or two that are home runs. When you average them together, they are on the whole, successful, but many of the individual ones stink. Just keep at it, and you'll eventually get to the one that works. We're able to do it faster because we invest in so many at once.
There is MORE to this answer, but you'll just have to tune in tomorrow for it... but it will be worth the wait, because what I'm going to reveal to you is going to be the most important thing you will ever learn about direct marketing.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
PS Imagine, easily profiting from a tested, proven, done-for-you business that sells one of the hottest products around! For details, go to www.michaelkimble.com/magic
go:
Hello,
I am a first year information marketer. I also HAVE to bootstrap my operation. There really isn't a choice.
I have just sent out a direct mail campaign test that felt like a grenade going off in my hand. The list that I rented, was terrible at best. The list broker was recommended from a lot of direct marketers. I guess this why you should use SRDS first! The list broker I cannot blame...but the list sucked.
I tested 4 different offers(1250 each) and was expecting a much better response %, but I am NOT going to give up. I guess I hate to give up on something that I know (if done correctly) can build fortunes. This is an expense 'test', but now I am looking at what didn't work(making mental and written notes), and moving on. I know that if I keep learning the rules of direct marketing/internet marketing, eventually I will succeed.
I don't know about most people, but I have never gotten rich over night. I won't say it never will. But it didn't happen yet. Sometimes it is a real struggle to try to make it to the next day with all of the bills coming in.
Progress is moving forward. I currently am doing a Google Adwords campaign. Learning and tweaking another medium. There is alot to learn in information marketing. It is kind of going to school again...but instead of grades, it reflects your back account.
Working on my A+ grade,
Mr. Ehn
P.S. Giving up too soon on your goals is the worst thing that you can do.
Mr. X. First off, let me say congratulations for taking action, AND for getting your teeth kicked in the first time. Hopefully they will the second time, maybe even the third time too! No, I'm not trying to be funny here--the worst thing that can happen to any beginning direct marketer is to be successful out of the gate.
Why? Because that person then expects direct marketing to always be that way, and doesn't know what to do when they run into a bad list, which happens more often than not.
When you get a few failures under your belt, and realize the world hasn't caved in, and that you just move onto the next one, that's when you're emotionally ready to deal with this business, and emotionally ready for success. It's vitally important to emotionally remove yourself from all campaigns, good or bad.
Everything is a test with results, and that's it. There's no failure, no success, just results, and you make your decisions from that. Celebrate when you put money in the bank and keep it, but don't get emotionally involved in campaigns.
I knew a guy who was successful out of the gate and made six million dollars in two years. He was at the right place at the right time, and he thought it was always like that. He spent his money like it was water, and a year later he was deep in debt. He was in a funk for awhile, but pulled himself out and started over, this time being much more careful with his money. This time, he'll stay rich.
As you get more successful and start to invest in multiple campaigns at once, you'll have some that stink, some that are mediocre, and one or two that are home runs. When you average them together, they are on the whole, successful, but many of the individual ones stink. Just keep at it, and you'll eventually get to the one that works. We're able to do it faster because we invest in so many at once.
There is MORE to this answer, but you'll just have to tune in tomorrow for it... but it will be worth the wait, because what I'm going to reveal to you is going to be the most important thing you will ever learn about direct marketing.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
PS Imagine, easily profiting from a tested, proven, done-for-you business that sells one of the hottest products around! For details, go to www.michaelkimble.com/magic
