Monday, January 03, 2005

Why customers are more important than money

A few weeks ago I wrote to you about the importance of thinking about your business in terms of customer acquisition instead of just "one shot" immediate revenue. When you think in terms of building a list of "hyper-responsive" customers, something almost magical happens: you acquire an asset that gives you money month after month, year after year, almost like an annuity.
Once you've built a list of customers, really all you do is offer them a great product every month, even every day if you like!
You'll be amazed at how much money your customers will spend with you--in fact, some will become upset because they've bought everything you have to offer, want to spend more money with you, but you don't have any more products to sell. Such a problem to have, huh?
But, to be fair, you first have to build that customer list, and that can take a long time. However, there is a remarkable "short cut" available to a few people, one that can bring you the best kind of customer--the small business owner who wants to make more money in his or her own business. For details, go to:
http://michaelkimble.com/race
Small business owners are the best customers. Why? Because they know they need to learn new and creative ways to get more money into their business. They're good buyers. They also know how to make money so they can buy from you over and over.
For a limited time, there's a very neat way for you to acquire the rights to sell one of the most successful products every written for small business owners. But only a few people will get in on
this: to be sure you're not left out, go to:
http://michaelkimble.com/race right now.
Let's get to it...

Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
PS Imagine, having a list of great customers who like and appreciate you, and buy from you every time you send them a new offer. To discover how you can put this "done for you" customer getting machine to work for you, simply go to:
http://michaelkimble.com/race right now!
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