The answer is in the question
A few weeks ago I wrote an email about why it's important you learn to "make money without money," a skill every successful entrepreneur has mastered, more by necessity than anything else.
In that episode, I also talked about the fact, that people tend to get the money for the things they really want--walk into any trailer park and you'll find the residents all have satellite and plasma TV's, yet claim they can't pay the rent.
I received an interesting response to that email, and I thought I'd share it with you guys today.
Here we go:
Mr. X:
I am going to tell you one thing you "Marketing Guru's" don't seem to understand.
This is in the plainest language I can use:
Quote from your e-mail :I'm broke, therefore I can't make any money
You are far from being broke, so you apparently don't know what being broke means Here is an example ::
My wife passed away the end of July after many years of pain and suffering - She was uninsurable, therefore guess who had to come up with $5000.00 for the funeral ? Guess who had to find another $750.00 for the reception?
Guess who has been paying out hundreds of dollars a month for prescription medicine for years? ( Our Canadian Medical plan DOES NOT COVER 100% of the medical expenses we face , and the pharmacies demand cash up front or you don't get the medication!) Guess who had to leave a decent paying job to look after her at home ?
Guess who has to read e-mails like you put out in an attempt
to convince me to spend another several thousand dollars on some course or program that is supposed to help me earn $30,000. a month or whatever your e-mail claims. Frankly, I didn't waste my time reading the complete e-mail, I've got a lot of better things to spend my time on, such as learning how to set up my autoresponders, trying to build a decent size opt in list, writing my own sales letters ( which , by the way have been audited by a friend of mine who has been a successful copy writer for years) As you probably know , prospects don't buy untill you have been in continual touch with them for 7 or 8 times! There is no one who is willing to pay me during those 7 to 8 weeks, because I'm handsome, yet I have bills to pay just the same!
Perhaps your products work, maybe they don't,
I just do not have a few thousand dollars to spend to find out! Do me a big favour, don't e-mail me unless you can help me and all the other guys in my situation unless you have got products that carry
a price tag a little more reasonable than 4 digits! Thanks for
letting me bend your ear and let off a little steam.
Bob M.
PS - I'm determined to make money at this game come hell or high water!!
Mr X: Bob, I'm going to give you a little bit of "tough love" here. First off, every marketing guru I know is intimately acquainted with "being broke." I lived for two years in the office space of a warehouse with no shower, and no hot water, carrying over $20,000.00 (that's US Dollars) in debt. If that ain't broke, I don't know what is. Jeff Paul was over $200,000 in credit card debt (in 1991), living with his wife and two kids in the basement of his sisters house. That's even "broker" than me! Yet we managed to make money without money because we were willing to use our resources at hand.
See, the truth is, "being broke" teaches you to be wealthy. The survival skills you learn when you're broke allow you to keep the money when you make it. The difference between the guys who stay broke, and those who become wealthy is their willingness to invest, then re-invest in their education. Jeff invested the last bit of money he had on an American Express card to go to a marketing seminar, then used the information he learned there to bring in $13K that month, $50K the next, to the point where he soon had a $5 million a year business. I did the same thing--using money I didn't have on a credit card I couldn't pay to go to a marketing seminar, then using the information I learned there to make $200K in a short amount of time.
Go back and read your email, Bob--you have the wherewithal to come up with money for things. You came up with $5K, then $750 when you needed it. Your issue right now is you're not looking at information products as an investment, you're looking at them as a cost, believing they "won't work for you." Every successful entrepreneur always, asks themselves the question, "how can I make this work?" Every one who stays broke always says, "IT won't work for me, because..."
It's not the "products work or they don't"--if it's the customer finds a way to make them work for them or not. It's always funny to me when I receive two letters on the same day, one exicitedly talking about how successful the writer was with the product, the other hollering that "it didn't make me any money." Same product, different people, different outcome. The day you decide to take responsibility for all your outcomes, and get the word "it" out of your vocabulary is the day you'll become successful.
We'll end on a marketing note: someone fed you a bunch of BS about list of people not buying until they've been "touched 7 or 8 times." This is advertising agency hooey to feed to clients whose ad campaigns are not paying off. If an ad or list doesn't get some response the first time you use it, it sure as heck won't the 7th time. If, however, you DO get a response the first time, THEN you should continue to market to it until it is unprofitable to do so.
But if you zero the first time, you need to find a better list.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
In that episode, I also talked about the fact, that people tend to get the money for the things they really want--walk into any trailer park and you'll find the residents all have satellite and plasma TV's, yet claim they can't pay the rent.
I received an interesting response to that email, and I thought I'd share it with you guys today.
Here we go:
Mr. X:
I am going to tell you one thing you "Marketing Guru's" don't seem to understand.
This is in the plainest language I can use:
Quote from your e-mail :I'm broke, therefore I can't make any money
You are far from being broke, so you apparently don't know what being broke means Here is an example ::
My wife passed away the end of July after many years of pain and suffering - She was uninsurable, therefore guess who had to come up with $5000.00 for the funeral ? Guess who had to find another $750.00 for the reception?
Guess who has been paying out hundreds of dollars a month for prescription medicine for years? ( Our Canadian Medical plan DOES NOT COVER 100% of the medical expenses we face , and the pharmacies demand cash up front or you don't get the medication!) Guess who had to leave a decent paying job to look after her at home ?
Guess who has to read e-mails like you put out in an attempt
to convince me to spend another several thousand dollars on some course or program that is supposed to help me earn $30,000. a month or whatever your e-mail claims. Frankly, I didn't waste my time reading the complete e-mail, I've got a lot of better things to spend my time on, such as learning how to set up my autoresponders, trying to build a decent size opt in list, writing my own sales letters ( which , by the way have been audited by a friend of mine who has been a successful copy writer for years) As you probably know , prospects don't buy untill you have been in continual touch with them for 7 or 8 times! There is no one who is willing to pay me during those 7 to 8 weeks, because I'm handsome, yet I have bills to pay just the same!
Perhaps your products work, maybe they don't,
I just do not have a few thousand dollars to spend to find out! Do me a big favour, don't e-mail me unless you can help me and all the other guys in my situation unless you have got products that carry
a price tag a little more reasonable than 4 digits! Thanks for
letting me bend your ear and let off a little steam.
Bob M.
PS - I'm determined to make money at this game come hell or high water!!
Mr X: Bob, I'm going to give you a little bit of "tough love" here. First off, every marketing guru I know is intimately acquainted with "being broke." I lived for two years in the office space of a warehouse with no shower, and no hot water, carrying over $20,000.00 (that's US Dollars) in debt. If that ain't broke, I don't know what is. Jeff Paul was over $200,000 in credit card debt (in 1991), living with his wife and two kids in the basement of his sisters house. That's even "broker" than me! Yet we managed to make money without money because we were willing to use our resources at hand.
See, the truth is, "being broke" teaches you to be wealthy. The survival skills you learn when you're broke allow you to keep the money when you make it. The difference between the guys who stay broke, and those who become wealthy is their willingness to invest, then re-invest in their education. Jeff invested the last bit of money he had on an American Express card to go to a marketing seminar, then used the information he learned there to bring in $13K that month, $50K the next, to the point where he soon had a $5 million a year business. I did the same thing--using money I didn't have on a credit card I couldn't pay to go to a marketing seminar, then using the information I learned there to make $200K in a short amount of time.
Go back and read your email, Bob--you have the wherewithal to come up with money for things. You came up with $5K, then $750 when you needed it. Your issue right now is you're not looking at information products as an investment, you're looking at them as a cost, believing they "won't work for you." Every successful entrepreneur always, asks themselves the question, "how can I make this work?" Every one who stays broke always says, "IT won't work for me, because..."
It's not the "products work or they don't"--if it's the customer finds a way to make them work for them or not. It's always funny to me when I receive two letters on the same day, one exicitedly talking about how successful the writer was with the product, the other hollering that "it didn't make me any money." Same product, different people, different outcome. The day you decide to take responsibility for all your outcomes, and get the word "it" out of your vocabulary is the day you'll become successful.
We'll end on a marketing note: someone fed you a bunch of BS about list of people not buying until they've been "touched 7 or 8 times." This is advertising agency hooey to feed to clients whose ad campaigns are not paying off. If an ad or list doesn't get some response the first time you use it, it sure as heck won't the 7th time. If, however, you DO get a response the first time, THEN you should continue to market to it until it is unprofitable to do so.
But if you zero the first time, you need to find a better list.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
