Mr. X answers your questions...
I've gotten a few good questions emailed to me, so today I'm going to sit down and answer a few of them. Here we go...
Dear Mr. X,
I have a question. What is the best way, and the procedure for creating an e-book, that is password protected, looks like a real book and not a word document when downloaded and also can't be pirated? What programs are the best, or is it just a pdf. file and then it's converted. . .please explain.
Yours in business,
Jorge
Mr. X: Thanks for the question, Jorge. When I create an e-Book, I write it in MS Word, then save it as a .pdf. Some people will pirate them, but that doesn't bother me because of what I use the e-Book for--a tool to get new customers so I can sell them more stuff on the back end. What I've found is, if you deliver a good product, most people will not pirate it, and more importantly, will buy much more expensive "hard products" (manuals, CD's, etc.) that are more difficult to pirate. Also, when you build in things like consultation coupons that only the original purchaser can use, it's much harder for people to rip you off because they can't duplicate the coupon.
People do rip off our e-books all the time, but I pay no attention to them, because these are people who wouldn't buy our back end products anyways. Buyers are usually doers, and they understand why they should compensate you for providing value. Do that, and you won't have to worry too much about piracy.
Hi Michel-- do you really think your book really helps people or is it just putting another $300 in your pocket like so many offers out there ?
DW
Mr. X: Sigh. Our "book" has never helped anyone--in fact NO book, tape, course, manual, etc. has ever "helped" anyone. What they do is give good information to those people who are committed to helping themselves, and then those people take action, and get results with the information they invested in. Here's an amusing
fact: with our books, tapes, CD's, etc. we have all kinds of feedback, both positive and negative. I hear things like "IT didn't work for me," and "I invested in your system, took action and I made $X"--same information, different results. It ain't the product, it's the person. How successful they are depends on how they use the information provided. The information works--the question is whether the person will.
That's it for today, guys... keep the questions coming.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
Dear Mr. X,
I have a question. What is the best way, and the procedure for creating an e-book, that is password protected, looks like a real book and not a word document when downloaded and also can't be pirated? What programs are the best, or is it just a pdf. file and then it's converted. . .please explain.
Yours in business,
Jorge
Mr. X: Thanks for the question, Jorge. When I create an e-Book, I write it in MS Word, then save it as a .pdf. Some people will pirate them, but that doesn't bother me because of what I use the e-Book for--a tool to get new customers so I can sell them more stuff on the back end. What I've found is, if you deliver a good product, most people will not pirate it, and more importantly, will buy much more expensive "hard products" (manuals, CD's, etc.) that are more difficult to pirate. Also, when you build in things like consultation coupons that only the original purchaser can use, it's much harder for people to rip you off because they can't duplicate the coupon.
People do rip off our e-books all the time, but I pay no attention to them, because these are people who wouldn't buy our back end products anyways. Buyers are usually doers, and they understand why they should compensate you for providing value. Do that, and you won't have to worry too much about piracy.
Hi Michel-- do you really think your book really helps people or is it just putting another $300 in your pocket like so many offers out there ?
DW
Mr. X: Sigh. Our "book" has never helped anyone--in fact NO book, tape, course, manual, etc. has ever "helped" anyone. What they do is give good information to those people who are committed to helping themselves, and then those people take action, and get results with the information they invested in. Here's an amusing
fact: with our books, tapes, CD's, etc. we have all kinds of feedback, both positive and negative. I hear things like "IT didn't work for me," and "I invested in your system, took action and I made $X"--same information, different results. It ain't the product, it's the person. How successful they are depends on how they use the information provided. The information works--the question is whether the person will.
That's it for today, guys... keep the questions coming.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
