Needs and wants

You've been lied to. Yep, you've had a big, fat whopper laid right square in your facr--and it's costing you money.
What am I talking about? Simply this: every single college professor says that the way to success in business is to "find a need and fill it." No wonder there's so many broke college professors out there. People don't buy what they need, they buy what they want.
McDonald's is proof of this. Nobody needs McDonald's food--eat enough of it, and it will ruin your health, make you fat, and take years off your life. People NEED lean protein, fresh vegetable, lots of water and good fiber. But if you open a restaurant that serves all this, you'll go broke so fast your head will spin.
Nobody will buy it--they WANT what tastes good in the moment, even if it's going to cause all kinds of nasty things to happen to you.
So, if you want to be successful in business you have to find out what people WANT and give it to them. If you try to sell them what you think they need, you'll find yourself drawing the salary of a business school professor... which is pretty dang slim.
Let's get to it...

Mr. X.
Group M Marketing
Kimble and Kennedy Publishing