Don't be taken in by this SCAM...!
A few years ago I was what you might call, "desperate for money."
I was digging through my ratty old couch for some spare change so I could get a $.99 whopper from Burger King (yeah, I was also desperate for food), when I came across an envelope addressed to my fat, lazy brother.
Inside was am intriguing letter. It described something called the "EL Greene Program" which consisted of renting a mailing list, copying the letter, and then mailing it out to 200 people. It also asked me to send a dollar for a few money-making reports to four addresses contained in the letter. When I sent out the letters I was supposed to replace the top address with mine, so people could send me a buck and get the reports from me.
The letter also assured me that everything was perfectly legal, this was NOT a "chain letter" and that indeed, this type of marketing was taught at Harvard Business School. I was, shall we say, a bit skeptical, thinking that , "Oh yeah, this is taught at Harvard all right, but in the school of LAW, not the school of business."
But, desperate times call for desperate measures, so I do what I always did when I had no money--I went to the library!
This was before there was an internet, so I went to the library's computer system, and typed in "chain letter." Several books came up, I picked the best one ("Building a Mail Order Business" by William Cohen), cracked it open, and lo and behold the exact letter was reprinted word for word in the book under the section on "chain letters."
Turns out that not only was the letter I had in my hands quite illegal, it was also quite ineffective. See, it promised that 5% of the people I sent it to would send me money, and that those 5% would, combined, mail out a ton of letters, and more people would send me money, and more people would mail, and so forth. The truth is, that 0% would respond, or, if a few did, they would do what most people do when it came time to mail--nothing.
You've probably received letters like the one I got, either in the mail, or via email. They're all over the internet, and they're just as ineffective, and just as illegal as they were when I got mine.
So, if you get one of these goofy chain letters, just ignore it.
They don't work, can't work, and never will work. The only way you can make money in a business is by providing value to your customers, and chain letters most certainly do not do that.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
I was digging through my ratty old couch for some spare change so I could get a $.99 whopper from Burger King (yeah, I was also desperate for food), when I came across an envelope addressed to my fat, lazy brother.
Inside was am intriguing letter. It described something called the "EL Greene Program" which consisted of renting a mailing list, copying the letter, and then mailing it out to 200 people. It also asked me to send a dollar for a few money-making reports to four addresses contained in the letter. When I sent out the letters I was supposed to replace the top address with mine, so people could send me a buck and get the reports from me.
The letter also assured me that everything was perfectly legal, this was NOT a "chain letter" and that indeed, this type of marketing was taught at Harvard Business School. I was, shall we say, a bit skeptical, thinking that , "Oh yeah, this is taught at Harvard all right, but in the school of LAW, not the school of business."
But, desperate times call for desperate measures, so I do what I always did when I had no money--I went to the library!
This was before there was an internet, so I went to the library's computer system, and typed in "chain letter." Several books came up, I picked the best one ("Building a Mail Order Business" by William Cohen), cracked it open, and lo and behold the exact letter was reprinted word for word in the book under the section on "chain letters."
Turns out that not only was the letter I had in my hands quite illegal, it was also quite ineffective. See, it promised that 5% of the people I sent it to would send me money, and that those 5% would, combined, mail out a ton of letters, and more people would send me money, and more people would mail, and so forth. The truth is, that 0% would respond, or, if a few did, they would do what most people do when it came time to mail--nothing.
You've probably received letters like the one I got, either in the mail, or via email. They're all over the internet, and they're just as ineffective, and just as illegal as they were when I got mine.
So, if you get one of these goofy chain letters, just ignore it.
They don't work, can't work, and never will work. The only way you can make money in a business is by providing value to your customers, and chain letters most certainly do not do that.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
