Pay the best and cry once
Why would anyone pay $15,000.00 to have one letter written? Can you imagine that--being paid $15K to write just one letter! Better yet, can you imagine turning people away who wanted to pay you $15,000.00 per letter because you're "too busy?"
The reason why anyone would pay that kind of money to have a letter written is, of course, because that letter is going to make them a heck of a lot more money than they spent when they mail it, or turn it into a website.
I'll tell you something funny, though--when most people hear someone is charging $15K (plus 5% of all sales) to write one letter, they immediately say, "that's too expensive."
But is it, really? The truth is, it's actually very, very cheap, especially when that letter can make you millions. People are too caught up in the present (the $15K) to visualize the outcome (the millions). Consider hiring a "cheap copywriter"--maybe you pay this guy $500 for a letter (after all he got an "A" in English!). But, then you send it out and it dies like a dog. Then you try another "cheap copywriter" then another, then another, and soon enough you've invested over $15K (including money spent on testing) and six months, and you have nothing to show for it. Happens all the time to people who try to "save their way to a fortune." It's a bad mindset.
If you "pay the best and cry once," yeah, it might hurt a bit to write that check for $15K (especially if you don't have it), but you'll be jumping for joy in a few short months as that money comes back to you many, many times over.
So, the message for today is this: don't be cheap when it comes to investing in money-making information or systems. Remember, you don't "buy" those, you invest in them--and when you invest, it's better to buy "blue chips" then it is to buy "penny stocks," hoping you'll get lucky. As Obi Wan Kenobi said, "In my experience, there's no such thing as luck." When it comes to business, you want skill, not luck-- pay the best and cry once.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
The reason why anyone would pay that kind of money to have a letter written is, of course, because that letter is going to make them a heck of a lot more money than they spent when they mail it, or turn it into a website.
I'll tell you something funny, though--when most people hear someone is charging $15K (plus 5% of all sales) to write one letter, they immediately say, "that's too expensive."
But is it, really? The truth is, it's actually very, very cheap, especially when that letter can make you millions. People are too caught up in the present (the $15K) to visualize the outcome (the millions). Consider hiring a "cheap copywriter"--maybe you pay this guy $500 for a letter (after all he got an "A" in English!). But, then you send it out and it dies like a dog. Then you try another "cheap copywriter" then another, then another, and soon enough you've invested over $15K (including money spent on testing) and six months, and you have nothing to show for it. Happens all the time to people who try to "save their way to a fortune." It's a bad mindset.
If you "pay the best and cry once," yeah, it might hurt a bit to write that check for $15K (especially if you don't have it), but you'll be jumping for joy in a few short months as that money comes back to you many, many times over.
So, the message for today is this: don't be cheap when it comes to investing in money-making information or systems. Remember, you don't "buy" those, you invest in them--and when you invest, it's better to buy "blue chips" then it is to buy "penny stocks," hoping you'll get lucky. As Obi Wan Kenobi said, "In my experience, there's no such thing as luck." When it comes to business, you want skill, not luck-- pay the best and cry once.
Let's get to it...
Mr. X.
Group M Marketing
Kimble and Kennedy Publishing
